Projects

For Randy, who is known for his problem-solving prowess and the joy he finds in helping others, transitioning to his new business 'Handy Randy' was not just a career change—it was a step towards fulfillment. His amiable nature and versatility are well-loved, making the task of crafting his brand's logo a particularly exhilarating challenge for me.

My goal was to encapsulate Randy's reliable work ethic and personable service in the logo's design. Opting for a robust, emblematic shape paired with durable typography, the logo exudes a sense of trustworthiness and time-honored skill. The use of classic colors further reinforces the brand's dependability, ensuring that Handy Randy's visual identity is as solid and effective as the man behind the tools. This logo isn’t just Randy’s signature; it’s a beacon of his dedication to service and quality craftsmanship.

The Wedehase racing brand, with its eye-catching yellow hexagon motif, was set to blaze a new trail on their latest kart. In evolving the brand, I maintained the signature pattern while introducing a sleek, dark background to convey the kart's velocity. The hexagons appear to be peeling away in a burst of speed, symbolizing the kart's swift prowess on the track.

This design isn't just an extension of the existing brand; it's an elevation. It encapsulates the essence of kart racing—speed, dynamism, and the rush of the race—while keeping the visual identity unmistakably Wedehase. This livery turns heads and reinforces the Wedehase presence, ensuring the brand is as bold and exciting as the race itself.

Samuel's entrance into the photography scene demanded a brand that mirrored his dual passions: the adrenaline of sports and the serenity of nature. The logo I crafted for him captures this essence—a silhouette of Samuel poised in the great outdoors, with the subtle yet unmistakable outline of a football field on the horizon.

Chosen for their power and clarity, the red, black, and white color scheme ensures his brand stands out. It's a bold statement in visual form, one that catches the eye and announces Samuel's unique photographic niche with confidence. This isn't just a logo; it's a beacon for his target audience, drawing in those who share his enthusiasm for the vigor of sports and the allure of nature.

He eventually stopped focusing his business on nature photography so we made adjustments to the logo to match.

Jason's passion for race car photography and his presence on the track became a family affair, sparking his son's journey into racing—from quarter midgets to mastering a minicup car. Having crafted the visual identity for his son's first kart, I was thrilled to take on the design of the new minicup car livery.

The design's centerpiece is a striking highlighter yellow, a brand color chosen not just for aesthetics but to ensure visibility and recognition amidst the blur of the race. Paired with a distinctive hexagon pattern, the design commands attention, making the Wedehase racing livery an iconic presence on the track.

This livery isn't just a color scheme; it's a statement. It's become synonymous with the Wedehase name, creating a buzz in the stands and leaving an indelible mark on the local racing community. The design reflects the excitement and dynamism of racing, ensuring that all eyes are on the Wedehase car, lap after thrilling lap.

Bringing fresh zeal to Ramos Torres Winery's summer initiative, Oscar tasked me with reimagining their cherished character, El Bebote, for their new venture into wine seltzers—Bebote Light. This wasn't just a rebrand; it was about capturing the essence of summer in a can.

The original El Bebote, a character rich in story but confined to a watercolor past, needed a digital rebirth for the flexibility required by modern branding. I redrew the character, infusing it with vibrant new colors and dynamic shadows, ensuring that it would translate perfectly onto the cans and resonate with a summer vibe.

Oscar provided the creative seed, envisioning El Bebote in an outdoor adventure, evoking the ideal seltzer-sipping scenario. From this concept, I crafted a scene where our character engages in fly fishing amidst an idyllic backdrop, humorously fending off a feisty hawk with a bottle of the winery's finest—a playful scene that captures the spirit of both the beverage and the brand.

The completed design for Bebote Light isn't just a can wrap; it's a visual narrative that speaks to the winery's dedication to originality and its pulse on consumer desires. It's an illustration of their willingness to venture into new territories, offering a light-hearted, yet bold companion to summer fun, and a testament to their continued evolution in the ever-changing wine industry.

Amidst the peak of the COVID pandemic, when spirits were down and hand sanitizer became liquid gold, Ramos Torres Winery saw an opportunity to innovate. They embarked on creating a hand sanitizer from winemaking byproducts, and I had the joy of branding this timely product. Together, we played with names and landed on the playful yet authoritative "Germ Commando."

Oscar, seeking to inject some levity into the serious context of the pandemic, envisioned a label featuring valiant characters in combat with the virus. I embraced this concept with the same gusto as my Inktober projects that Oscar had initially admired. It was a creative outlet for the quarantine blues, allowing me to channel energy into something positive and purposeful.

The final artwork is a vibrant blend of action-packed ink illustrations with lively typography that captures the essence of the "Germ Commando" - a product not just of utility, but of hope and resilience. The label design isn't merely informative; it's a beacon of the winery's ingenuity and commitment to community wellbeing during a time of global crisis.

By now, Oscar and I had established a rhythm in our collaboration, with a mutual understanding of our respective styles and preferences. The genesis of this particular wine label was a nostalgic font from a sign Oscar admired in Mexico, which he envisioned blending with a cupid motif—a classic symbol of love—infused with an Aztec aesthetic.

I embarked on an exploratory phase, sketching various figures to capture the right sentiment, and experimenting with different elements, such as the eventual brick wall texture. Through iterative feedback and thoughtful revisions, we crystallized our vision into a label that radiates with the vibrant hues characteristic of Aztec artwork.

A particularly delightful aspect of designing this label was the opportunity to consider the wine's own hue in my color choices. With the wine’s coloration in mind, I selected an orange backdrop to harmonize with the liquid's pinkish-orange glow, complemented by a contrasting blue for the bricks, ensuring the label would not only embody the wine's spirit but also enhance its visual appeal in a clear bottle.

The result is a label that does more than identify; it invites the beholder into a narrative, enhancing the wine's allure with a label that marries tradition with the tactile joy of a perfect palette, ensuring the wine stands out on any shelf and in any glass.

The Bandolero label for Ramos Torres Winery emerged as a fusion of traditional Mexican heritage and modern storytelling. In our quest to capture the essence of Mexico, we delved into the rich tapestry of cultural motifs, drawing inspiration from the vibrant Huichol yarn art that I had admired since college.

My design process wove together the colorful threads of this tradition with the adventurous spirit of Bandolero. The label features a stylized yarn art panorama, symbolizing the elements of sunshine, water, growth, and earth—a celebration of the natural bounty from which the wine is born.

At the heart of the design is a bandolero, not on horseback but on a motorcycle, symbolizing a journey through the lush landscapes of the winery. This contemporary twist not only honors the traditional but revitalizes it, inviting wine enthusiasts to experience the story of Bandolero with every bottle.

This label has become more than a visual identity; it's a narrative piece that encapsulates the winery's connection to tradition and the land's generative power. It invites curiosity and conversation, enhancing the wine's appeal and offering consumers a taste of heritage with each pour.

During Inktober 2019, a creative journey of daily artistic prompts, my distinctive ink drawings caught the eye of Oscar, the owner of Ramos Torres Winery. This serendipitous connection led to a unique collaboration: crafting an imaginative wine label that would stand out in the bustling wine market.

Oscar was drawn to the style of my Inktober pieces, and together, we envisioned a label that would capture the essence of their Carbonica wine with a whimsical twist. The concept? A label that would not only showcase the wine but also tell a story and create an experience.

Our creative exchange produced a label design that married Oscar's innovative vision with my artistic flair. The result was an enchanting UFO scene, with aliens cleverly depicted as grapes, which not only embodied the playful spirit of the winery but also added a novel touch with glow-in-the-dark elements.

This label doesn't just mark the bottle; it invites intrigue and conversation, making the wine a memorable experience for consumers. For Ramos Torres Winery, it was an investment in a label that goes beyond branding—it's an interactive piece of art that captures imagination, enhances shelf presence, and engages customers in a way that's as unique as the wine itself.

Jason embarked on his professional photography career, with a focus on people and racing, and needed a brand identity that would immediately convey his unique vision. He reached out to me to craft a logo suite that would set the stage for his brand, Wedehase Photographer.

In our initial discussions, we delved into the brand's desired ambiance, aiming for a logo that exudes strength and confidence without relying on the typical photographic imagery. This meant pushing the creative envelope beyond common symbols to something more distinctive.

The journey led us to a dynamic mark that subtly nods to the essence of photography—a moment being captured, the suggestion of a lens, a shutter in motion—encapsulated in a bold red that demands attention. This logo doesn’t just identify Jason's brand; it tells a story of precision and passion, setting him apart in a competitive industry.

With this powerful visual identity, Jason's brand made a strong first impression, resonated with his target audience, and established a memorable presence in the photography market.

Tony and Bonnie's New Path Center boasts a logo that offers more than aesthetic appeal—it's a symbol of trust and progress in the counseling community. Born from my strategic discovery process, the logo marries a pathway and location icon, encapsulating the journey of change they facilitate for their clients.

This emblem, cast in a reassuring green and anchored by a sturdy serif font, not only strengthens their brand recognition but also amplifies their message of guidance and support. It's a beacon that draws the community closer, enhancing engagement and conveying a steadfast commitment to those seeking a new direction in life.

In delivering this logo, I’ve given Tony and Bonnie a powerful tool that invites engagement and embodies the promise of change, helping them to connect more deeply with current clients and to attract new ones. The result is more than a new look—it's an investment in their brand's future, laying the groundwork for their continued success and recognition in the competitive counseling landscape.