Projects

Mike and Doris, owners of Pelican's SnoBalls in Kingsburg, started their franchise as a way to own their destiny. They are all about firsts when it comes to running their business and care deeply about being part of the community.

The Problem
The building that Pelican's is in has been around for a long time and sits just off of the main street in downtown Kingsburg. Mike and Doris gave gave it a new coat of colorful paint, added colorful benches and umbrellas, and hung up Pelican's branded menus and marketing material. This is a pretty good job of drawing people in but they wanted more. They wanted to be a place that people in the community were drawn to.

The Answer
To solve this problem, I took them on a design journey that would make them the landmark they wished to be. The concept of the mural was to portray the local community in a way that stayed true to Pelican's and the city. The clean lines, bold colors, and playful tagline give people the perfect backdrop for their SnoBalls at Pelican's. The buildings in it are stylized yet recognizable and bring a sense of nostalgia to anyone that grew up in the area. It made the facade feel like a place where families and friends can come enjoy a cold treat while making lasting memories.

The resulting mural is now part of community and brings joy to all who see. It is another first for Mike and Doris as they are now the first Pelican's in California to have a mural for their patrons to enjoy! 

The second mural I created for T-Mobile presented a unique challenge; it was a departure from the originality of creating my own designs, as I was tasked with scaling their Kingsburg office logo to a grand size on the wall of their smoking patio. The brief was straightforward yet demanding: to execute the mural with precision using T-Mobile’s iconic white and magenta brand colors.

This project put a spotlight on my technical skills, particularly my steady hand and keen eye for detail, which were critical in the absence of any guiding tape or stencils. The finished piece, a large-scale representation of the logo, was a testament to my ability to deliver high-quality work under added pressure. Visitors to the patio were not just surprised but impressed by the mural's crisp lines and the precision of the freehand work, serving as a vibrant embodiment of T-Mobile's brand identity and a striking backdrop for the space.

Kabab Twist started as a food truck with ambitions to start a brick and mortar shop. This dream became reality and they moved into the back of a small local shopping mall. 

The Problem
Tucked away at the rear, they were presented with a unique challenge: to not only showcase their brand's freshness and flavor but also to guide potential customers to their somewhat hidden locale. They started with a small paper sign that buckled under the tape, looked temporary, and underwhelming. It definitely wasn't the impression they wanted to give to potential customers.

The Answer
To solve this problem, I employed a design approach that would serve as both a signpost and a visual representation of their food. The foundation of the mural was a canvas of bold, hand-lettered ingredients, each chosen to represent the freshness that the restaurant prides itself on. This typographical backdrop sets the stage for the central visuals: crisp, graphic illustrations that reflected Kingsburg's unique identity and the vibrant quality of their food. It made the tables area feel like an eatery where you'd enjoy meeting a friend for a meal instead of an afterthought.

The resulting mural is a beacon that calls to patrons from across the mall. It beckons them to the food, all while celebrating the local flair and bounty that they offer. More than just a directional sign, it became part of the restaurant's brand story, a friendly and playful reminder of the people and food behind the Kabab.

Following the success of the Aerial Kingsburg mural, I connected with Robert, the Head of Operations at Kingsburg’s T-Mobile Customer Experience Center, who sought to infuse their office space with the same creative vitality. After a thorough selection process, they entrusted me to bring the essence of the Central Valley into their workplace.

Guiding them through my process of exploration and meticulous design refinement, we reached a concept that resonated with everyone. The mural was to be a celebration of the local spirit, constrained only by the brief to reflect the essence of Kingsburg and the broader Central Valley.

I designed the mural as a dynamic spring vista within an orchard, set against the serene backdrop of the foothills, cleverly giving the illusion that the bricks had peeled back to reveal this idyllic scene. The artwork is brought to life with wayfinding elements that not only add depth but also highlight destinations that resonate with Central Valley locals.

This mural transformed the outdoor patio into a vibrant hub of connection and identity, embodying T-Mobile’s commitment to creating exceptional environments for their team. It's more than decor; it's a visual pledge of the company's investment in their staff's well-being and a celebration of the community that surrounds them.

Landing my first mural project with Aerial Kingsburg was a leap into a long-held ambition, driven by a belief in learning through doing. Selected from the proposals by a committee of town officials, I was given a canvas to merge art with community, crafting a design that mirrors the rich, diverse fabric of Kingsburg life from an aerial perspective.

The mural unfolds as a patchwork quilt, illustrating the harmonious blend of different cultures and landscapes that define the area. By incorporating the beloved local high school colors, the artwork resonates deeply with the community's pride and spirit.

This isn't just a mural; it's a statement piece that stands out amidst Kingsburg's collection of public art. With its modern, typography-centric approach, it brings a fresh, eye-catching element to the town's visual landscape. It's a reflection of unity viewed from above, an emblem that, much like a quilt, represents the interwoven stories and shared beauty of Kingsburg's identity.